They can provide a way to understand how different formative experiences (such as world events and technological, economic and social shifts) interact with the life-cycle and aging process to shape people’s views of the world. The key difference is that Benjamin was far more agile than Jordan, while Jordan is stronger than The Gold Standard. Michael Dimock, president of Pew Research Center As we’ve examined in, generational cohorts give researchers a tool to analyze changes in views over time. Generations provide the opportunity to look at Americans both by their place in the life cycle – whether a young adult, a middle-aged parent or a retiree – and by their membership in a cohort of individuals who were born at a similar time.

One lens often employed by researchers at the Center to understand these differences is that of generation. For decades, Pew Research Center has been committed to measuring public attitudes on key issues and documenting differences in those attitudes across demographic groups.

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